Logo
Search
SUBSCRIBE
WEEKLY STRATEGY
DEEP DIVES
CASE STUDIES
TOOLS
calendar-dots
LET’S TALK
Oliver Buchannon
Alexander Jost

Founder of RetentionX

One customer. Five identities.

Apr 16, 2026

•

2 min read

One customer. Five identities.

You can't make good decisions about customers you can't identify.

Alexander Jost
Alexander Jost

Strategy of the Week

ROAS Went Up. Payback Got Worse.

Apr 9, 2026

•

4 min read

ROAS Went Up. Payback Got Worse.

That’s not performance. That’s debt with good branding.

Alexander Jost
Alexander Jost

Strategy of the Week

You're Not Managing Returns. You're Managing an Average.

Apr 2, 2026

•

4 min read

You're Not Managing Returns. You're Managing an Average.

The customers destroying your contribution margin aren't hard to find. You're probably emailing them a promo right now.

Alexander Jost
Alexander Jost

Strategy of the Week

Drops are cadence engineering

Mar 26, 2026

•

5 min read

Drops are cadence engineering

Limited drops are one of the best ways to break customers out of their usual buying cycles and pull orders forward, if you do it right.

Alexander Jost
Alexander Jost

Strategy of the Week

AOV is Not a Checkout Metric. It's a Customer Quality Filter.

Mar 19, 2026

•

5 min read

AOV is Not a Checkout Metric. It's a Customer Quality Filter.

The higher the first basket, the better the next 12 months. Here's why, and what to do about it.

Alexander Jost
Alexander Jost

Strategy of the Week

You're Not Retargeting Buyers. You're Retargeting Traffic.

Mar 12, 2026

•

4 min read

You're Not Retargeting Buyers. You're Retargeting Traffic.

Most retargeting campaigns show consistent ROAS. Most of them are also wasting the majority of their budget. Here's the structural fix.

Alexander Jost
Alexander Jost

Strategy of the Week

Your Entry Price Sets Your Retention Ceiling

Mar 5, 2026

•

5 min read

Your Entry Price Sets Your Retention Ceiling

If your acquisition product is much cheaper than the rest of your portfolio, you’re training the wrong customers to love you.

Alexander Jost
Alexander Jost

Deep Dive

Your Catalog Is Your Retention Strategy

Feb 26, 2026

•

8 min read

Your Catalog Is Your Retention Strategy

Most brands treat their product portfolio like an inventory list. The best ones treat it like a growth system.

Alexander Jost
Alexander Jost

Strategy of the Week

Revenue is an opinion. Contribution margin is fact.

Feb 19, 2026

•

7 min read

Revenue is an opinion. Contribution margin is fact.

You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.

Alexander Jost
Alexander Jost
The Hero SKU Is Winning By Default

Feb 17, 2026

•

7 min read

The Hero SKU Is Winning By Default

The more you push your current bestseller, the harder it becomes to create the next one.

Alexander Jost
Alexander Jost

Deep Dive

Your Subscription is Too Fast

Feb 13, 2026

•

8 min read

Your Subscription is Too Fast

If your data says the median replenish time is 60 days, why are you forcing 30-day subscriptions?

Alexander Jost
Alexander Jost

Strategy of the Week

The Power of Behavioral Sequencing

Feb 12, 2026

•

5 min read

The Power of Behavioral Sequencing

The second purchase is the one that counts.

Alexander Jost
Alexander Jost

Strategy of the Week

Scaling Blind: The 12-Month LTV Reality Check

Feb 5, 2026

•

4 min read

Scaling Blind: The 12-Month LTV Reality Check

Knowing ROAS is not the same as knowing if growth is working.

Alexander Jost
Alexander Jost

Deep Dive

The New Marketing OS: A Strategic Framework For Growth

Jan 29, 2026

•

16 min read

The New Marketing OS: A Strategic Framework For Growth

The Operating System Behind Profitable Growth

Alexander Jost
Alexander Jost

Deep Dive

Portfolio Strategy: Protect Icons, Refine Entry & Elevate Top End

Jan 25, 2026

•

6 min read

Portfolio Strategy: Protect Icons, Refine Entry & Elevate Top End

Icons protect brand meaning, entry points feed acquisition, and hyper-luxury maintains the ceiling of desirability.

Alexander Jost
Alexander Jost

Strategy of the Week

Stop Renting Your Business From Meta & Ad Platforms

Jan 22, 2026

•

5 min read

Stop Renting Your Business From Meta & Ad Platforms

Did you escape dependency? Or did you just change landlords.

Alexander Jost
Alexander Jost

Strategy of the Week

Introducing: The E-Commerce Growth OS

Jan 15, 2026

•

7 min read

Introducing: The E-Commerce Growth OS

RetentionX just shipped its biggest release ever.

Alexander Jost
Alexander Jost

Strategy of the Week

If Marketing Is Winning, Why Doesn't Finance Feel It?

Jan 8, 2026

•

4 min read

If Marketing Is Winning, Why Doesn't Finance Feel It?

When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.

Alexander Jost
Alexander Jost

Strategy of the Week

TikTok Audience Insights: Maximizing DTC Growth Quality

Jan 1, 2026

•

4 min read

TikTok Audience Insights: Maximizing DTC Growth Quality

Uncover the true value of TikTok ad customers with RetentionX: Analyze campaign performance, customer LTV, and optimize your DTC growth strategy effectively.

Alexander Jost
Alexander Jost

Strategy of the Week

Habit Products: The Silent Revenue Engines of E-commerce

Dec 25, 2025

•

4 min read

Habit Products: The Silent Revenue Engines of E-commerce

Unlock the secret to sustainable eCommerce growth by identifying 'habit products' that drive repeat purchases and long-term customer value, transforming your ad strategy.

Alexander Jost
Alexander Jost

Case Study

How NICKIS added $178,000 revenue through geo-targeting

Dec 18, 2025

•

5 min read

How NICKIS added $178,000 revenue through geo-targeting

Unlock the power of geo-targeting: How NICKIS, a luxury children's fashion retailer, generated $178,000 in additional revenue through strategic AI-driven location insights.

Alexander Jost
Alexander Jost

Case Study

Lookalike Audiences: ARCHIVIST's $251K Revenue Breakthrough

Dec 18, 2025

•

4 min read

Lookalike Audiences: ARCHIVIST's $251K Revenue Breakthrough

Discover how ARCHIVIST unlocked $251,000 in annual revenue by leveraging RetentionX's lookalike audiences and strategic customer acquisition techniques.

Alexander Jost
Alexander Jost

Case Study

Unlocking Exponential Growth for NICKIS with First-Time Buyer Retention

Dec 18, 2025

•

5 min read

Unlocking Exponential Growth for NICKIS with First-Time Buyer Retention

Discover how NICKIS, the luxury children's fashion retailer, unlocked $1.25M in revenue by strategically improving first-time buyer retention and customer lifetime value.

Alexander Jost
Alexander Jost

Strategy of the Week

Beyond Acquisition: The $50M Growth Playbook

Dec 18, 2025

•

5 min read

Beyond Acquisition: The $50M Growth Playbook

Discover how top DTC brands scale beyond $40M by prioritizing recurring revenue and strategic customer retention over relentless acquisition efforts.

Alexander Jost
Alexander Jost

Strategy of the Week

Whale Hunting: The Power Law of E-commerce Revenue

Dec 11, 2025

•

4 min read

Whale Hunting: The Power Law of E-commerce Revenue

Unlock the secret to profitable eCommerce growth: Learn how top brands strategically target high-value customers that drive 70% of revenue and transform acquisition strategies.

Alexander Jost
Alexander Jost
Load more
© 2026 RetentionX.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv