RetentionX Podcast
Hard Margins
Most DTC operators run their P&L on guesswork. We don't. Hard Margins is the show for founders, CFOs, and growth teams who want to stop optimizing vanity metrics and start engineering real, repeatable profit. Every episode breaks down a single contribution-margin lever — pricing, retention, returns, ad efficiency, catalog architecture — using benchmarks from thousands of Shopify brands. No fluff, no theatrics, just the math behind margin.
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32 EPISODES
32
Your Loyalty Program Might Be Paying For Loyalty It Did Not Create
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31
Not Every Second Order Is Retention
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30
Why Samples Matter, and How To Do Them Right
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29
Introducing: The AI Analyst
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28
The 60-Day Proof Gap.
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27
How To Discount.
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26
Discounts Turn "Ready To Buy" Into "Waiting To Buy"
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25
Stop Using One Cadence For Everyone
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24
John Feeney of Nutravita on Acquiring the Right Customers, Not the Most Customers.
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23
The Acquisition Treadmill Ratio
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22
Founder Interview: Matt Nastos Runs Growth for 100+ Premium Brands
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21
Who Are Your VIP's, Actually?
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20
LTV is an Ops Metric
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19
Six Claude Workflows For Commerce
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18
The Price - CAC Spiral
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17
Stop Optimizing For Lower CAC In Isolation
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16
How PlantPaper Built One of the Best Retention Curves in DTC
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15
How to Build Decision Frames
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14
Your Ad Platforms Aren't Broken, They're Learning From the Wrong Signals.
Listen →
13
You're Not Managing Returns, You're Managing an Average.
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12
Deep Dive: Your Catalog is Your Retention Strategy
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11
Your Entry Product Sets Your Ceiling
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10
You're Not Retargeting Buyers. You're Retargeting Traffic.
Listen →
09
AOV is Not a Checkout Metric, It's a Quality Filter
Listen →
08
Revenue is an Opinion. Contribution Margin is a Fact.
Listen →
07
Profit Based LTV
Listen →
06
Benchmarking for DTC Growth
Listen →
05
Not All Customers Are Created Equal
Listen →
04
The Power of Behavioral Sequencing
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03
Revenue You Rent vs. Revenue You Own
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02
The LTV Playbook
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01
Scaling to $100M on Shopify
Listen →
Your Loyalty Program Might Be Paying For Loyalty It Did Not Create
Listen →
31
Not Every Second Order Is Retention
Listen →
30
Why Samples Matter, and How To Do Them Right
Listen →
29
Introducing: The AI Analyst
Listen →
28
The 60-Day Proof Gap.
Listen →
27
How To Discount.
Listen →
26
Discounts Turn "Ready To Buy" Into "Waiting To Buy"
Listen →
25
Stop Using One Cadence For Everyone
Listen →
24
John Feeney of Nutravita on Acquiring the Right Customers, Not the Most Customers.
Listen →
23
The Acquisition Treadmill Ratio
Listen →
22
Founder Interview: Matt Nastos Runs Growth for 100+ Premium Brands
Listen →
21
Who Are Your VIP's, Actually?
Listen →
20
LTV is an Ops Metric
Listen →
19
Six Claude Workflows For Commerce
Listen →
18
The Price - CAC Spiral
Listen →
17
Stop Optimizing For Lower CAC In Isolation
Listen →
16
How PlantPaper Built One of the Best Retention Curves in DTC
Listen →
15
How to Build Decision Frames
Listen →
14
Your Ad Platforms Aren't Broken, They're Learning From the Wrong Signals.
Listen →
13
You're Not Managing Returns, You're Managing an Average.
Listen →
12
Deep Dive: Your Catalog is Your Retention Strategy
Listen →
11
Your Entry Product Sets Your Ceiling
Listen →
10
You're Not Retargeting Buyers. You're Retargeting Traffic.
Listen →
09
AOV is Not a Checkout Metric, It's a Quality Filter
Listen →
08
Revenue is an Opinion. Contribution Margin is a Fact.
Listen →
07
Profit Based LTV
Listen →
06
Benchmarking for DTC Growth
Listen →
05
Not All Customers Are Created Equal
Listen →
04
The Power of Behavioral Sequencing
Listen →
03
Revenue You Rent vs. Revenue You Own
Listen →
02
The LTV Playbook
Listen →
01
Scaling to $100M on Shopify
Listen →