RetentionX Podcast
Hard Margins
Most DTC operators run their P&L on guesswork. We don't. Hard Margins is the show for founders, CFOs, and growth teams who want to stop optimizing vanity metrics and start engineering real, repeatable profit. Every episode breaks down a single contribution-margin lever — pricing, retention, returns, ad efficiency, catalog architecture — using benchmarks from thousands of Shopify brands. No fluff, no theatrics, just the math behind margin.
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14 EPISODES
14
Your Ad Platforms Aren't Broken, They're Learning From the Wrong Signals.
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13
You're Not Managing Returns, You're Managing an Average.
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12
Deep Dive: Your Catalog is Your Retention Strategy
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11
Your Entry Product Sets Your Ceiling
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10
You're Not Retargeting Buyers. You're Retargeting Traffic.
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09
AOV is Not a Checkout Metric, It's a Quality Filter
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08
Revenue is an Opinion. Contribution Margin is a Fact.
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07
Profit Based LTV
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06
Benchmarking for DTC Growth
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05
Not All Customers Are Created Equal
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04
The Power of Behavioral Sequencing
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03
Revenue You Rent vs. Revenue You Own
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02
The LTV Playbook
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01
Scaling to $100M on Shopify
Listen →
Your Ad Platforms Aren't Broken, They're Learning From the Wrong Signals.
Listen →
13
You're Not Managing Returns, You're Managing an Average.
Listen →
12
Deep Dive: Your Catalog is Your Retention Strategy
Listen →
11
Your Entry Product Sets Your Ceiling
Listen →
10
You're Not Retargeting Buyers. You're Retargeting Traffic.
Listen →
09
AOV is Not a Checkout Metric, It's a Quality Filter
Listen →
08
Revenue is an Opinion. Contribution Margin is a Fact.
Listen →
07
Profit Based LTV
Listen →
06
Benchmarking for DTC Growth
Listen →
05
Not All Customers Are Created Equal
Listen →
04
The Power of Behavioral Sequencing
Listen →
03
Revenue You Rent vs. Revenue You Own
Listen →
02
The LTV Playbook
Listen →
01
Scaling to $100M on Shopify
Listen →