Jun 25, 2026
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8 min read
On creators as the new wholesale, TikTok's AOV ceiling, and the category he's most quietly bullish on.
Jun 11, 2026
4 min read
Optimizing for LTV isn't just optimizing for growth. It's optimizing for operational simplicity. That's because The cost of bad acquisition is living in your support queue, your warehouse, and your team's calendar.
Jun 4, 2026
2 min read
Why connecting Claude to your store isn’t enough, and what a commerce data layer changes.
May 14, 2026
5 min read
Lee Reitelman on LTV, discipline, and why high CAC is easier to fix than low LTV.
May 7, 2026
12 min read
The filter you give customers impacts everything downstream.
Apr 30, 2026
Plus: Introducing Hard Margins. Same newsletter. New name. And we just launched a podcast.
Apr 23, 2026
3 min read
Most brands promote everything too early. This team built a system to stop that.
Apr 16, 2026
You can't make good decisions about customers you can't identify.
Apr 9, 2026
That’s not performance. That’s debt with good branding.
Apr 2, 2026
The customers destroying your contribution margin aren't hard to find. You're probably emailing them a promo right now.
Mar 26, 2026
Limited drops are one of the best ways to break customers out of their usual buying cycles and pull orders forward, if you do it right.
Mar 19, 2026
The higher the first basket, the better the next 12 months. Here's why, and what to do about it.
Mar 12, 2026
Most retargeting campaigns show consistent ROAS. Most of them are also wasting the majority of their budget. Here's the structural fix.
Mar 5, 2026
If your acquisition product is much cheaper than the rest of your portfolio, you’re training the wrong customers to love you.
Feb 19, 2026
6 min read
You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.
Feb 12, 2026
The second purchase is the one that counts.
Feb 5, 2026
Knowing ROAS is not the same as knowing if growth is working.
Jan 22, 2026
Did you escape dependency? Or did you just change landlords.
Jan 15, 2026
7 min read
RetentionX just shipped its biggest release ever.
Jan 8, 2026
When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.
Jan 1, 2026
Uncover the true value of TikTok ad customers with RetentionX: Analyze campaign performance, customer LTV, and optimize your DTC growth strategy effectively.
Dec 25, 2025
Unlock the secret to sustainable eCommerce growth by identifying 'habit products' that drive repeat purchases and long-term customer value, transforming your ad strategy.
Dec 18, 2025
Discover how top DTC brands scale beyond $40M by prioritizing recurring revenue and strategic customer retention over relentless acquisition efforts.
Dec 11, 2025
Unlock the secret to profitable eCommerce growth: Learn how top brands strategically target high-value customers that drive 70% of revenue and transform acquisition strategies.
