May 14, 2026
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5 min read
Lee Reitelman on LTV, discipline, and why high CAC is easier to fix than low LTV.
May 7, 2026
12 min read
The filter you give customers impacts everything downstream.
Apr 30, 2026
Plus: Introducing Hard Margins. Same newsletter. New name. And we just launched a podcast.
Apr 23, 2026
3 min read
Most brands promote everything too early. This team built a system to stop that.
Apr 16, 2026
2 min read
You can't make good decisions about customers you can't identify.
Apr 9, 2026
4 min read
That’s not performance. That’s debt with good branding.
Apr 2, 2026
The customers destroying your contribution margin aren't hard to find. You're probably emailing them a promo right now.
Mar 26, 2026
Limited drops are one of the best ways to break customers out of their usual buying cycles and pull orders forward, if you do it right.
Mar 19, 2026
The higher the first basket, the better the next 12 months. Here's why, and what to do about it.
Mar 12, 2026
Most retargeting campaigns show consistent ROAS. Most of them are also wasting the majority of their budget. Here's the structural fix.
Mar 5, 2026
If your acquisition product is much cheaper than the rest of your portfolio, you’re training the wrong customers to love you.
Feb 19, 2026
20 min read
You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.
Feb 12, 2026
The second purchase is the one that counts.
Feb 5, 2026
Knowing ROAS is not the same as knowing if growth is working.
Jan 22, 2026
Did you escape dependency? Or did you just change landlords.
Jan 15, 2026
7 min read
RetentionX just shipped its biggest release ever.
Jan 8, 2026
When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.
Jan 1, 2026
Uncover the true value of TikTok ad customers with RetentionX: Analyze campaign performance, customer LTV, and optimize your DTC growth strategy effectively.
Dec 25, 2025
Unlock the secret to sustainable eCommerce growth by identifying 'habit products' that drive repeat purchases and long-term customer value, transforming your ad strategy.
Dec 18, 2025
Discover how top DTC brands scale beyond $40M by prioritizing recurring revenue and strategic customer retention over relentless acquisition efforts.
Dec 11, 2025
Unlock the secret to profitable eCommerce growth: Learn how top brands strategically target high-value customers that drive 70% of revenue and transform acquisition strategies.
Dec 4, 2025
Unlock the true potential of your Black Friday customers: Learn how to analyze cohort quality, boost retention, and turn a one-time spike into sustainable eCommerce growth for 2025.
Nov 27, 2025
Discover how your hero product shapes customer quality and LTV: Learn why strategic product selection is key to attracting high-value, repeat buyers in E-Commerce.
Nov 20, 2025
9 min read
Unlock strategic discount tactics for your Shopify store: Drive sales, boost customer loyalty, and maximize ROI during economic challenges with smart coupon strategies.
