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Oliver Buchannon
Alexander Jost

Founder of RetentionX

Strategy of the Week

Introducing: The E-Commerce Growth OS

Jan 15, 2026

•

7 min read

Introducing: The E-Commerce Growth OS

RetentionX just shipped its biggest release ever.

Alexander Jost
Alexander Jost

Strategy of the Week

If Marketing Is Winning, Why Doesn't Finance Feel It?

Jan 8, 2026

•

4 min read

If Marketing Is Winning, Why Doesn't Finance Feel It?

When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.

Alexander Jost
Alexander Jost

Strategy of the Week

TikTok Audience Insights: Maximizing DTC Growth Quality

Jan 1, 2026

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4 min read

TikTok Audience Insights: Maximizing DTC Growth Quality

Uncover the true value of TikTok ad customers with RetentionX: Analyze campaign performance, customer LTV, and optimize your DTC growth strategy effectively.

Alexander Jost
Alexander Jost

Strategy of the Week

Habit Products: The Silent Revenue Engines of E-commerce

Dec 25, 2025

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4 min read

Habit Products: The Silent Revenue Engines of E-commerce

Unlock the secret to sustainable eCommerce growth by identifying 'habit products' that drive repeat purchases and long-term customer value, transforming your ad strategy.

Alexander Jost
Alexander Jost

Case Study

How NICKIS added $178,000 revenue through geo-targeting

Dec 18, 2025

•

5 min read

How NICKIS added $178,000 revenue through geo-targeting

Unlock the power of geo-targeting: How NICKIS, a luxury children's fashion retailer, generated $178,000 in additional revenue through strategic AI-driven location insights.

Alexander Jost
Alexander Jost

Case Study

Lookalike Audiences: ARCHIVIST's $251K Revenue Breakthrough

Dec 18, 2025

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4 min read

Lookalike Audiences: ARCHIVIST's $251K Revenue Breakthrough

Discover how ARCHIVIST unlocked $251,000 in annual revenue by leveraging RetentionX's lookalike audiences and strategic customer acquisition techniques.

Alexander Jost
Alexander Jost

Case Study

Unlocking Exponential Growth for NICKIS with First-Time Buyer Retention

Dec 18, 2025

•

5 min read

Unlocking Exponential Growth for NICKIS with First-Time Buyer Retention

Discover how NICKIS, the luxury children's fashion retailer, unlocked $1.25M in revenue by strategically improving first-time buyer retention and customer lifetime value.

Alexander Jost
Alexander Jost

Strategy of the Week

Beyond Acquisition: The $50M Growth Playbook

Dec 18, 2025

•

5 min read

Beyond Acquisition: The $50M Growth Playbook

Discover how top DTC brands scale beyond $40M by prioritizing recurring revenue and strategic customer retention over relentless acquisition efforts.

Alexander Jost
Alexander Jost

Strategy of the Week

Whale Hunting: The Power Law of E-commerce Revenue

Dec 11, 2025

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4 min read

Whale Hunting: The Power Law of E-commerce Revenue

Unlock the secret to profitable eCommerce growth: Learn how top brands strategically target high-value customers that drive 70% of revenue and transform acquisition strategies.

Alexander Jost
Alexander Jost

Strategy of the Week

BFCM Customers: Beyond the Spike & Into Retention Gold

Dec 4, 2025

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7 min read

BFCM Customers: Beyond the Spike & Into Retention Gold

Unlock the true potential of your Black Friday customers: Learn how to analyze cohort quality, boost retention, and turn a one-time spike into sustainable eCommerce growth for 2025.

Alexander Jost
Alexander Jost

Strategy of the Week

Hero Products: The LTV Catalyst You Can't Ignore

Nov 27, 2025

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2 min read

Hero Products: The LTV Catalyst You Can't Ignore

Discover how your hero product shapes customer quality and LTV: Learn why strategic product selection is key to attracting high-value, repeat buyers in E-Commerce.

Alexander Jost
Alexander Jost

Strategy of the Week

Discount & Coupon Strategies for Your Shopify Store

Nov 20, 2025

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9 min read

Discount & Coupon Strategies for Your Shopify Store

Unlock strategic discount tactics for your Shopify store: Drive sales, boost customer loyalty, and maximize ROI during economic challenges with smart coupon strategies.

Alexander Jost
Alexander Jost

Strategy of the Week

Increase Repeat Purchase Rate: Turning One-Time Buyers into Brand Loyalists

Nov 13, 2025

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7 min read

Increase Repeat Purchase Rate: Turning One-Time Buyers into Brand Loyalists

Unlock the secret to turning one-time buyers into loyal customers: boost repeat purchase rates and drive sustainable eCommerce growth with strategic retention tactics.

Alexander Jost
Alexander Jost

Strategy of the Week

Early Access Campaigns: VIP Segmentation for Product Drops

Oct 30, 2025

•

4 min read

Early Access Campaigns: VIP Segmentation for Product Drops

Unlock early access strategies for Shopify: Learn how top eCommerce brands reward loyal customers, boost retention, and drive growth through smart product segmentation.

Alexander Jost
Alexander Jost

Strategy of the Week

How to Calculate Customer Lifetime Value (LTV) in Shopify

Oct 23, 2025

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19 min read

How to Calculate Customer Lifetime Value (LTV) in Shopify

Unlock the power of customer lifetime value in Shopify: Learn how to calculate LTV, identify high-value customers, and drive strategic e-commerce growth.

Alexander Jost
Alexander Jost

Strategy of the Week

Milestones: Defining and Tracking Goals in
E-Commerce

Oct 16, 2025

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5 min read

Milestones: Defining and Tracking Goals in
E-Commerce

Set precise yearly goals and track progress strategically in DTC eCommerce with RetentionX, bridging Shopify's limitations and driving brand growth through data-driven insights.

Alexander Jost
Alexander Jost

Deep Dive

BFCM Strategy

Jul 15, 2025

•

7 min read

BFCM Strategy

Discover how smart DTC brands can turn Black Friday from a short-term sales rush into a strategic opportunity for building long-term customer loyalty and profitability.

Alexander Jost
Alexander Jost

Deep Dive

Black Friday Preparations

Jul 15, 2025

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6 min read

Black Friday Preparations

Unlock Black Friday success with Nordstrom's proven $100M strategy: Smart customer segmentation, strategic sale invitations, and boosting full-price sales through exclusive event access.

Alexander Jost
Alexander Jost

Deep Dive

Free Shipping Threshold

Jul 8, 2025

•

6 min read

Free Shipping Threshold

How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.

Alexander Jost
Alexander Jost

Deep Dive

Welcome Discounts

Jul 1, 2025

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5 min read

Welcome Discounts

Uncover the hidden costs of welcome discounts and why a 10% coupon might be hurting your DTC brand's profitability more than helping it.

Alexander Jost
Alexander Jost

Deep Dive

Product Cannibalization

Jun 24, 2025

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6 min read

Product Cannibalization

Discover how strategic product cannibalization can be a game-changing growth tactic for brands, turning potential sales loss into a powerful competitive advantage in eCommerce.

Alexander Jost
Alexander Jost

Deep Dive

Cross-Selling & Upselling

Jun 17, 2025

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7 min read

Cross-Selling & Upselling

The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.

Alexander Jost
Alexander Jost

Deep Dive

Product Affinity

Jun 10, 2025

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6 min read

Product Affinity

Discover how product affinity data reveals consumer shopping behaviors and strategies to turn first-time buyers into loyal, repeat customers across different brands.

Alexander Jost
Alexander Jost

Deep Dive

Sales Velocity

Jun 3, 2025

•

5 min read

Sales Velocity

Unlock the power of sales velocity: Learn how real-time insights into product performance can drive growth and optimize your retail strategy.

Alexander Jost
Alexander Jost

Deep Dive

The Bestseller

May 20, 2025

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6 min read

The Bestseller

Uncover the secrets behind creating bestselling products and breaking the self-fulfilling prophecy that keeps your brand stuck with limited top performers.

Alexander Jost
Alexander Jost
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