Founder of RetentionX
Oct 28, 2025
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7 min read
For most DTC brands, Black Friday & Cyber Monday are a goldmine and a trap. The rush overshadows what drives long-term growth: loyalty, LTV, and segmentation.
KPI’s
+2
Oct 27, 2025
6 min read
When “Stealing Your Own Sales” Is Actually a Smart Move
Oct 20, 2025
5 min read
Why “Speed” is the Hidden Key to Growth
Oct 13, 2025
Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.
Acquisition
Oct 6, 2025
A 10% welcome discount requires 40% more orders for the same profit
Sep 29, 2025
20 min read
Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth
Retention
Sep 22, 2025
Reveal how past shoppers behave—and how to encourage them to buy again.
Industry & Insights
Dec 19, 2024
A large share of the effects come from a small share of the causes
Dec 5, 2024
9 min read
The recipe for scaling a brand to $100M+ on Shopify and the essential role of retaining customers.
Nov 21, 2024
Build a stronger, more loyal customer base and increase customer lifetime value by as much as 82%.
Nov 14, 2024
8 min read
5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.
Nov 8, 2024
How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.
Marketing
+1
Oct 31, 2024
The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.
Oct 4, 2024
We are only 56 days away from the biggest sales event of the year.
Sep 19, 2024
How effectively your products retain customers and encourage repeat purchases
Tools & Technology
Sep 4, 2024
Same Traffic, 60% More Revenue: The Secret Behind Strategic Merchandising
Jul 18, 2024
Crucial piece of advice for brands experiencing their first wave of growth
Jul 11, 2024
5 reasons why repeat orders lead to a combinatorial explosion of your profits
Jul 4, 2024
4 min read
Low CPMs are nothing to be proud of. You might just be burning money 🔥 💵
Jun 27, 2024
The forgotten longtail and the interplay between acquisition and retention.
Jun 20, 2024
Why it is so hard for your brand to find a new bestselling product
Jun 13, 2024
Why you, as a brand founder, are constantly getting screwed with data
Jun 6, 2024
High return rates are usually due to poor customer segmentation rather than sizing or product quality
May 30, 2024
Why BROAD audience targeting is the biggest hoax in advertising history
May 23, 2024
Most DTC eCommerce brands are missing the "milk" and that is why they cannot scale!
