Feb 13, 2026
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8 min read
If your data says the median replenish time is 60 days, why are you forcing 30-day subscriptions?
Jan 29, 2026
16 min read
The Operating System Behind Profitable Growth
Jan 25, 2026
6 min read
Icons protect brand meaning, entry points feed acquisition, and hyper-luxury maintains the ceiling of desirability.
Jul 15, 2025
7 min read
Discover how smart DTC brands can turn Black Friday from a short-term sales rush into a strategic opportunity for building long-term customer loyalty and profitability.
Unlock Black Friday success with Nordstrom's proven $100M strategy: Smart customer segmentation, strategic sale invitations, and boosting full-price sales through exclusive event access.
Jul 8, 2025
How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.
Jul 1, 2025
5 min read
Uncover the hidden costs of welcome discounts and why a 10% coupon might be hurting your DTC brand's profitability more than helping it.
Jun 24, 2025
Discover how strategic product cannibalization can be a game-changing growth tactic for brands, turning potential sales loss into a powerful competitive advantage in eCommerce.
Jun 17, 2025
The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.
Jun 10, 2025
Discover how product affinity data reveals consumer shopping behaviors and strategies to turn first-time buyers into loyal, repeat customers across different brands.
Jun 3, 2025
Unlock the power of sales velocity: Learn how real-time insights into product performance can drive growth and optimize your retail strategy.
May 20, 2025
Uncover the secrets behind creating bestselling products and breaking the self-fulfilling prophecy that keeps your brand stuck with limited top performers.
May 13, 2025
9 min read
Discover how strategic merchandising can transform your e-commerce performance, boosting revenue by 60% without increasing traffic or acquisition costs.
May 6, 2025
4 min read
Discover how strategic product placement and the "milk problem" can boost DTC eCommerce profits by 25% through smart merchandising and customer psychology.
Apr 29, 2025
Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.
Apr 22, 2025
11 min read
Discover how product stickiness drives customer retention, revealing which products keep buyers coming back and help build lasting brand loyalty.
Apr 15, 2025
Uncover 5 powerful strategies to accelerate your ecommerce profits through repeat purchase rates, shorter order intervals, and strategic limited drops.
Apr 1, 2025
5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.
Mar 25, 2025
Unlock the power of the Buying Power Index (BPI) to forecast retail demand, assess market potential, and strategically grow your ecommerce business with data-driven insights.
Mar 18, 2025
Uncover the hidden truth behind low CPMs and how chasing cheap impressions can sabotage your ecommerce brand's profitability and customer lifetime value.
Mar 11, 2025
Expose the truth behind broad audience targeting and how it's costing advertisers millions by inflating CPMs and reducing customer quality across digital marketing platforms.
Mar 4, 2025
Uncover how strategic customer segmentation can dramatically reduce return rates and boost e-commerce profitability by identifying and targeting the right buyers.
Feb 25, 2025
Unlock the power of customer concentration: Learn how a small share of customers can drive massive effects and transform your business's growth and revenue strategy.
Feb 18, 2025
Uncover the hidden impact of the 'long tail' effect on ecommerce marketing ROI and learn how overlooking subtle customer behaviors can cost brands millions in potential revenue.
Feb 11, 2025
Uncover how Simpson's Paradox can mislead ecommerce executives, causing critical strategic mistakes in data interpretation and business decision-making.
Feb 4, 2025
Unlock customer insights with RFM analysis: segment customers by recency, frequency, and monetary value to boost loyalty, retention, and targeted marketing strategies.
Jan 28, 2025
14 min read
Master customer retention with cohort analysis: Track behavior, reduce acquisition costs, and boost sales by understanding your most valuable Shopify customer groups.
Jan 21, 2025
20 min read
Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth
Jan 14, 2025
The recipe for scaling a brand to $100M+ on Shopify and the essential role of retaining customers.
Jan 7, 2025
Uncover the hidden growth traps for DTC brands scaling rapidly, learn how to avoid costly mistakes, and maintain profitability during your first major expansion phase.
