Introducing: The E-Commerce Growth OS

This email is different.

No framework, no strategy breakdown. But before I tell you why, let me share four numbers that have shaped how I think about growth:

5% → 95%. A 5% increase in retention can lift profits by up to 95%. Retention compounds. Acquisition doesn't.

21% wasted. Roughly 21 cents of every media dollar is misallocated — spent on channels that over-report their impact while actually-profitable campaigns get starved.

60% more revenue. Brands that take a strategic approach to merchandising see up to 60% more revenue from the same traffic. Same visitors, dramatically different outcomes.

40% potential. When your tools don't talk to each other, you're operating at less than 40% of your potential. Data, logic, and learnings split across islands.

These aren't theoretical observations. These come from watching patterns play out across 1,500+ brands I work with — and from building systems to fix them. That's what I want to tell you about in this edition.

If you did not know, for the past six years, my team and I have been building RetentionX. It powers a lot of the insights and strategy that I share with you every week. Today, we shipped the biggest release in our history.

Anyway, I'm proud of it, and I think there's a chance you'll find it useful. If not, skip this email — back to regular programming next week!

RetentionX was built on the insight that most brands treat growth as a channel problem. They optimize Meta, Google, TikTok, email, SMS, SEO. Rinse and repeat.

We believed that was backwards.

The customer is the key. The difference between brands who scale and brands who stall is a deep understanding of their customers combined with the ability to act on that information.

Our new "E-Commerce Growth OS" is everything needed to be strategically customer-centric and scale. Unified. Connected. Streamlined.

If you've been reading this newsletter for a while, you've noticed the themes I keep coming back to: the identity resolution problem, why your attribution is lying to you, how retention compounds in ways acquisition doesn't, why your merchandising might be killing your LTV.

These aren't theoretical positions I take. They come from real conversations with real brands — over 1,500 of them now — all running into the same walls.

RetentionX was built to break through those walls. Here's how:

The foundational layer is about understanding your customers: what they buy, and why they come back. Track LTV, product affinity, category preferences, replenishment patterns. Build precise segments that actually drive revenue.

This capability is the core of any customer-centric business. We make it simple.

In order to get deeper customer insights you need to have a comprehensive customer view across journeys and devices. This is where RX Identity comes into play.

RX Identity resolves anonymous sessions into known customers, captures full user journeys with accurate attribution, and provides each customer's Event Stream. You get a true 360-degree view and more real signals to activate on.

Made to work seamlessly with customer intelligence because it’s not news that client-side (standard tracking) misses conversions. However, the scale of what you're missing is news.

We are seeing +54% more revenue attributed and +23% more conversions captured. Plus, you get many more signals to activate across your marketing stack.

Closing the gap between data and action is a core mission of ours. So we built automations that take insights beyond just information.

Your AI analyst will surface specific opportunities you can act on before you even knew to look. Things like: "Your UPT is below industry average — here's how much revenue you'd gain by increasing it." 



We can ramp up your emails working seamlessly with Klaviyo or keep your audiences up-to-date with seamless syncing to your marketing channels.



We also provide automated site merchandising using our AI combined with the RX Performance Score to maximize conversation rate and LTV of your existing site traffic.



These are just few.

We all know reporting is biased because the platforms grade their own homework.

We are solving it. Powered by RX Identity, our new Marketing Intelligence gives you a single source of truth. Pull in spend and performance from Meta, Google, TikTok, and more. Have your performance in a single location.



Additionally, leverage various attribution models with our easy visual compare performance report and see side-by-side where they agree and where they don't and start making better budget allocation decisions.

With on average 15-20% of a brands marketing budget being effectively misallocated. We aim to solve it, as that money should be redeployed to what's actually moving the needle.



Note - We are working hard and adding more and more integrations in the coming month

If you're running a patchwork of tools — one for analytics, one for attribution, one for segmentation, one for marketing reporting — you're probably paying more for less tangible impact and as your data lives on islands.

Replace patchwork with one platform. One source of truth. One place where customer intelligence, identity, automation, and attribution actually work together to create real outcomes for customer-led growth strategies.

If you've been reading along and wondering about the best way to implement customer centric strategy at scale. Come check out RetentionX.

Because you've been part of this community, I want to offer you a 45-day free trial of our top-tier plan with no commitments or pressure. You get time to see and feel the opportunities for yourself.

Setup is quick and easy and you get paired with an account strategist to unlock value right away.

PS. If you have any questions, just reply to this email. I’ll respond directly.