For most DTC brands, Black Friday & Cyber Monday are a goldmine and a trap. The rush overshadows what drives long-term growth: loyalty, LTV, and segmentation.
Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.
How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.
