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Industry & Insights

Cross-functional strategic observations, market trends, and thought leadership.

Tools & TechnologyAcquisitionIndustry & InsightsKPI’sRetentionMarketingMerchandisingAnalytics
#18 Customer Concentration
Dec 19, 2024

#18 Customer Concentration

A large share of the effects come from a small share of the causes

Alexander Jost
Alexander Jost
#17 Scaling from $5M to $50M
Dec 05, 2024

#17 Scaling from $5M to $50M

The recipe for scaling a brand to +$50M on Shopify and the essential role of retaining customers.

Alexander Jost
Alexander Jost
#16 Buying Power Index
Nov 21, 2024

#16 Buying Power Index

Build a stronger, more loyal customer base and increase customer lifetime value by as much as 82%.

Alexander Jost
Alexander Jost
#14 Free Shipping Threshold
Nov 08, 2024

#14 Free Shipping Threshold

How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.

Alexander Jost
Alexander Jost
#12 Black Friday Preppers
Oct 04, 2024

#12 Black Friday Preppers

We are only 56 days away from the biggest sales event of the year.

Alexander Jost
Alexander Jost
#9 The Pitfalls of Scaling
Jul 18, 2024

#9 The Pitfalls of Scaling

Crucial piece of advice for brands experiencing their first wave of growth

Alexander Jost
Alexander Jost
#5 The Bestseller
Jun 20, 2024

#5 The Bestseller

Why it is so hard for your brand to find a new bestselling product

Alexander Jost
Alexander Jost
#4 The Simpson Paradox
Jun 13, 2024

#4 The Simpson Paradox

Why you, as a brand founder, are constantly getting screwed with data

Alexander Jost
Alexander Jost
#1: The Milk Problem
May 23, 2024

#1: The Milk Problem

Most DTC eCommerce brands are missing the "milk" and that is why they cannot scale!

Alexander Jost
Alexander Jost
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