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Marketing

Campaign design, creative, channel strategy, and promotions.

Tools & TechnologyAcquisitionIndustry & InsightsKPI’sRetentionMarketingMerchandisingAnalytics
#21 Welcome Discounts
Jan 30, 2025

#21 Welcome Discounts

A 10% welcome discount requires 40% more orders for the same profit

Alexander Jost
Alexander Jost
#15 Target Audiences for the Holiday Season
Nov 14, 2024

#15 Target Audiences for the Holiday Season

5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.

Alexander Jost
Alexander Jost
#14 Free Shipping Threshold
Nov 08, 2024

#14 Free Shipping Threshold

How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.

Alexander Jost
Alexander Jost
#13 Cross-Selling & Upselling
Oct 31, 2024

#13 Cross-Selling & Upselling

The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.

Alexander Jost
Alexander Jost
#12 Black Friday Preppers
Oct 04, 2024

#12 Black Friday Preppers

We are only 56 days away from the biggest sales event of the year.

Alexander Jost
Alexander Jost
#7 The Low CPM Myth
Jul 04, 2024

#7 The Low CPM Myth

Low CPMs are nothing to be proud of. You might just be burning money 🔥 💵

Alexander Jost
Alexander Jost
#2 The BROAD Hoax
May 30, 2024

#2 The BROAD Hoax

Why BROAD audience targeting is the biggest hoax in advertising history

Alexander Jost
Alexander Jost
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