The #1 Newsletter for
eCommerce Operators

We are eCommerce brand builders sharing our best practices, industry benchmarks, marketing strategies and data insights in a weekly newsletter.

Featured

Dec 5, 2024

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9 min read

#17 Scaling to $100M+ on Shopify

The recipe for scaling a brand to $100M+ on Shopify and the essential role of retaining customers.

Alexander Jost

Sep 29, 2025

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20 min read

#20 The LTV Playbook

Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth

Alexander Jost

Sep 4, 2024

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9 min read

#10 Strategic Merchandising

Same Traffic, 60% More Revenue: The Secret Behind Strategic Merchandising

Alexander Jost

Articles

#25 Black Friday: How to Win Big - And Win Smart

Oct 28, 2025

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7 min read

#25 Black Friday: How to Win Big - And Win Smart

For most DTC brands, Black Friday & Cyber Monday are a goldmine and a trap. The rush overshadows what drives long-term growth: loyalty, LTV, and segmentation.

Alexander Jost

KPI’s

Oct 27, 2025

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6 min read

#24 Product Cannibalization

When “Stealing Your Own Sales” Is Actually a Smart Move

Alexander Jost

KPI’s

Oct 20, 2025

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5 min read

#23 Sales Velocity

Why “Speed” is the Hidden Key to Growth

Alexander Jost

KPI’s

Oct 13, 2025

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6 min read

#22 Replenishment Time

Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.

Alexander Jost

Acquisition