Jul 9, 2026
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6 min read
The Head of eCommerce for one of the largest supplement businesses in the UK on why deep discounts buy you the wrong buyers, auditing your assortment for customer quality and building an acquisition and retention flywheel.
Jul 2, 2026
5 min read
How much of your monthly revenue had to be bought again from scratch?
Jun 29, 2026
Strategy of the Week
Jun 25, 2026
8 min read
On creators as the new wholesale, TikTok's AOV ceiling, and the category he's most quietly bullish on.
Jun 18, 2026
4 min read
An arbitrary "VIP" definition will shape your whole retention program around a segment that describes no one.
Jun 15, 2026
RFM is simple enough for Monday’s team meeting and powerful enough to change your growth strategy.
Jun 11, 2026
Optimizing for LTV isn't just optimizing for growth. It's optimizing for operational simplicity. That's because The cost of bad acquisition is living in your support queue, your warehouse, and your team's calendar.
Jun 4, 2026
2 min read
Why connecting Claude to your store isn’t enough, and what a commerce data layer changes.
Jun 1, 2026
When customer quality rises, revenue goes up - and operational chaos goes down. Fewer tickets, fewer returns, fewer refunds - more time for improvements and upsell.
May 28, 2026
When CAC rises, the default move is to raise prices to protect margin. Higher prices make conversion harder, which makes CAC rise again. Without stronger LTV underneath the model, the loop tightens until growth stalls.
