Strategy of the Week
May 14, 2026
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5 min read
Lee Reitelman on LTV, discipline, and why high CAC is easier to fix than low LTV.
May 13, 2026
If you can’t answer “What is your 12-month LTV?” (based on profit, not revenue) without logging into five tools, you’re scaling an eCom brand blindfolded.
May 11, 2026
18 min read
Brand stickiness and product stickiness are two different superpowers – and you should treat them as different muscles.
May 8, 2026
17 min read
Payback and cash risk depend on when value shows up.
May 7, 2026
12 min read
The filter you give customers impacts everything downstream.
May 6, 2026
28 min read
Enough theory! Let's get hands-on and start optimizing your metrics for success.
Apr 30, 2026
Plus: Introducing Hard Margins. Same newsletter. New name. And we just launched a podcast.
Apr 23, 2026
3 min read
Most brands promote everything too early. This team built a system to stop that.
Apr 16, 2026
2 min read
You can't make good decisions about customers you can't identify.
Apr 9, 2026
4 min read
That’s not performance. That’s debt with good branding.
