Strategy of the Week
Oct 1, 2026
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3 min read
If acquisition has to replace the customers you lose, not every dollar of “growth spend” is actually growing the business.
Sep 24, 2026
2 min read
A new cohort can increase total customer value while making the average customer you own materially worse.
Sep 17, 2026
If you stopped acquiring customers today, how long would it take for half your existing-customer revenue to disappear?
Sep 10, 2026
Members spend more – but did the program change their behavior, or just start rewarding it?
Sep 3, 2026
4 min read
Clean up the repair orders before you credit CRM, forecast LTV, or declare a product sticky.
Aug 27, 2026
Sample-to-full-size conversion is easy to overstate unless you isolate exactly what happened before, during, and after the sample order.
Deep Dive
Aug 17, 2026
It reads your store overnight and hands you the answer before you're awake.
Aug 6, 2026
Customers aren’t always rejecting the product. Your first-order quantity may be encouraging them to stop before it has a chance to work.
Jul 30, 2026
Your discount size matters less than the language you wrap around it.
Jul 23, 2026
The margin you give up is the part you can see. The next-purchase delay you create is the bigger problem.
