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Archive

Dive into a collection of past posts and rediscover timeless content.

Strategy of the Week

Scaling Blind: The 12-Month LTV Reality Check

Feb 5, 2026

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4 min read

Scaling Blind: The 12-Month LTV Reality Check

Knowing ROAS is not the same as knowing if growth is working.

Alexander Jost
Alexander Jost

Deep Dive

The New Marketing OS: A Strategic Framework For Growth

Jan 29, 2026

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16 min read

The New Marketing OS: A Strategic Framework For Growth

The Operating System Behind Profitable Growth

Alexander Jost
Alexander Jost

Strategy of the Week

Revenue is an opinion. Contribution margin is fact.

Jan 26, 2026

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7 min read

Revenue is an opinion. Contribution margin is fact.

You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.

Alexander Jost
Alexander Jost

Deep Dive

Portfolio Strategy: Protect Icons, Refine Entry & Elevate Top End

Jan 25, 2026

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6 min read

Portfolio Strategy: Protect Icons, Refine Entry & Elevate Top End

Icons protect brand meaning, entry points feed acquisition, and hyper-luxury maintains the ceiling of desirability.

Alexander Jost
Alexander Jost

Strategy of the Week

Stop Renting Your Business From Meta & Ad Platforms

Jan 22, 2026

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5 min read

Stop Renting Your Business From Meta & Ad Platforms

Did you escape dependency? Or did you just change landlords.

Alexander Jost
Alexander Jost

Strategy of the Week

Introducing: The E-Commerce Growth OS

Jan 15, 2026

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7 min read

Introducing: The E-Commerce Growth OS

RetentionX just shipped its biggest release ever.

Alexander Jost
Alexander Jost

Strategy of the Week

If Marketing Is Winning, Why Doesn't Finance Feel It?

Jan 8, 2026

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4 min read

If Marketing Is Winning, Why Doesn't Finance Feel It?

When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.

Alexander Jost
Alexander Jost

Strategy of the Week

TikTok Audience Insights: Maximizing DTC Growth Quality

Jan 1, 2026

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4 min read

TikTok Audience Insights: Maximizing DTC Growth Quality

Uncover the true value of TikTok ad customers with RetentionX: Analyze campaign performance, customer LTV, and optimize your DTC growth strategy effectively.

Alexander Jost
Alexander Jost

Strategy of the Week

Habit Products: The Silent Revenue Engines of E-commerce

Dec 25, 2025

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4 min read

Habit Products: The Silent Revenue Engines of E-commerce

Unlock the secret to sustainable eCommerce growth by identifying 'habit products' that drive repeat purchases and long-term customer value, transforming your ad strategy.

Alexander Jost
Alexander Jost

Case Study

How NICKIS added $178,000 revenue through geo-targeting

Dec 18, 2025

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5 min read

How NICKIS added $178,000 revenue through geo-targeting

Unlock the power of geo-targeting: How NICKIS, a luxury children's fashion retailer, generated $178,000 in additional revenue through strategic AI-driven location insights.

Alexander Jost
Alexander Jost
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