Strategy of the Week
Feb 19, 2026
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7 min read
You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.
Feb 17, 2026
The more you push your current bestseller, the harder it becomes to create the next one.
Deep Dive
Feb 13, 2026
8 min read
If your data says the median replenish time is 60 days, why are you forcing 30-day subscriptions?
Feb 12, 2026
5 min read
The second purchase is the one that counts.
Feb 5, 2026
4 min read
Knowing ROAS is not the same as knowing if growth is working.
Jan 29, 2026
16 min read
The Operating System Behind Profitable Growth
Jan 25, 2026
6 min read
Icons protect brand meaning, entry points feed acquisition, and hyper-luxury maintains the ceiling of desirability.
Jan 22, 2026
Did you escape dependency? Or did you just change landlords.
Jan 15, 2026
RetentionX just shipped its biggest release ever.
Jan 8, 2026
When your marketing team lives in ad managers and your finance team lives in the P&L, you don't have a performance problem. You have a reality problem.
