Strategy of the Week
Apr 9, 2026
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4 min read
That’s not performance. That’s debt with good branding.
Apr 2, 2026
The customers destroying your contribution margin aren't hard to find. You're probably emailing them a promo right now.
Mar 26, 2026
5 min read
Limited drops are one of the best ways to break customers out of their usual buying cycles and pull orders forward, if you do it right.
Mar 19, 2026
The higher the first basket, the better the next 12 months. Here's why, and what to do about it.
Mar 12, 2026
Most retargeting campaigns show consistent ROAS. Most of them are also wasting the majority of their budget. Here's the structural fix.
Mar 5, 2026
If your acquisition product is much cheaper than the rest of your portfolio, you’re training the wrong customers to love you.
Deep Dive
Feb 26, 2026
8 min read
Most brands treat their product portfolio like an inventory list. The best ones treat it like a growth system.
Feb 19, 2026
7 min read
You can grow top-line and still shrink the business if returns, discounts, shipping, and COGS eat the order.
Feb 17, 2026
The more you push your current bestseller, the harder it becomes to create the next one.
Feb 13, 2026
If your data says the median replenish time is 60 days, why are you forcing 30-day subscriptions?
