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Archive

Dive into a collection of past posts and rediscover timeless content.

Deep Dive

Product & Brand Stickiness

Apr 22, 2025

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11 min read

Product & Brand Stickiness

Discover how product stickiness drives customer retention, revealing which products keep buyers coming back and help build lasting brand loyalty.

Alexander Jost
Alexander Jost

Deep Dive

Repeat Purchase Rate

Apr 15, 2025

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6 min read

Repeat Purchase Rate

Uncover 5 powerful strategies to accelerate your ecommerce profits through repeat purchase rates, shorter order intervals, and strategic limited drops.

Alexander Jost
Alexander Jost

Deep Dive

Target Audiences for the Holiday Season

Apr 1, 2025

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8 min read

Target Audiences for the Holiday Season

5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.

Alexander Jost
Alexander Jost

Deep Dive

Buying Power Index

Mar 25, 2025

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6 min read

Buying Power Index

Unlock the power of the Buying Power Index (BPI) to forecast retail demand, assess market potential, and strategically grow your ecommerce business with data-driven insights.

Alexander Jost
Alexander Jost

Deep Dive

The Low CPM Myth

Mar 18, 2025

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4 min read

The Low CPM Myth

Uncover the hidden truth behind low CPMs and how chasing cheap impressions can sabotage your ecommerce brand's profitability and customer lifetime value.

Alexander Jost
Alexander Jost

Deep Dive

Broad Targeting

Mar 11, 2025

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7 min read

Broad Targeting

Expose the truth behind broad audience targeting and how it's costing advertisers millions by inflating CPMs and reducing customer quality across digital marketing platforms.

Alexander Jost
Alexander Jost

Deep Dive

Reducing Returns

Mar 4, 2025

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6 min read

Reducing Returns

Uncover how strategic customer segmentation can dramatically reduce return rates and boost e-commerce profitability by identifying and targeting the right buyers.

Alexander Jost
Alexander Jost

Deep Dive

Customer Concentration

Feb 25, 2025

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6 min read

Customer Concentration

Unlock the power of customer concentration: Learn how a small share of customers can drive massive effects and transform your business's growth and revenue strategy.

Alexander Jost
Alexander Jost

Deep Dive

The Forgotten Longtail

Feb 18, 2025

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4 min read

The Forgotten Longtail

Uncover the hidden impact of the 'long tail' effect on ecommerce marketing ROI and learn how overlooking subtle customer behaviors can cost brands millions in potential revenue.

Alexander Jost
Alexander Jost

Deep Dive

The Simpson Paradox

Feb 11, 2025

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4 min read

The Simpson Paradox

Uncover how Simpson's Paradox can mislead ecommerce executives, causing critical strategic mistakes in data interpretation and business decision-making.

Alexander Jost
Alexander Jost
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