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Dive into a collection of past posts and rediscover timeless content.

Deep Dive

RFM Analysis & Customer Segmentation

Feb 4, 2025

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9 min read

RFM Analysis & Customer Segmentation

Unlock customer insights with RFM analysis: segment customers by recency, frequency, and monetary value to boost loyalty, retention, and targeted marketing strategies.

Alexander Jost
Alexander Jost

Deep Dive

Customer Cohorts

Jan 28, 2025

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14 min read

Customer Cohorts

Master customer retention with cohort analysis: Track behavior, reduce acquisition costs, and boost sales by understanding your most valuable Shopify customer groups.

Alexander Jost
Alexander Jost

Deep Dive

The LTV Playbook

Jan 21, 2025

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23 min read

The LTV Playbook

Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth

Alexander Jost
Alexander Jost

Deep Dive

Scaling to $100M+ on Shopify

Jan 14, 2025

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4 min read

Scaling to $100M+ on Shopify

The recipe for scaling a brand to $100M+ on Shopify and the essential role of retaining customers.

Alexander Jost
Alexander Jost

Deep Dive

The Pitfalls of Scaling

Jan 7, 2025

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5 min read

The Pitfalls of Scaling

Uncover the hidden growth traps for DTC brands scaling rapidly, learn how to avoid costly mistakes, and maintain profitability during your first major expansion phase.

Alexander Jost
Alexander Jost

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