May 8, 2026
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5 min read
Payback and cash risk depend on when value shows up.
Strategy of the Week
May 7, 2026
12 min read
The filter you give customers impacts everything downstream.
May 6, 2026
28 min read
Enough theory! Let's get hands-on and start optimizing your metrics for success.
Apr 30, 2026
Plus: Introducing Hard Margins. Same newsletter. New name. And we just launched a podcast.
Apr 23, 2026
3 min read
Most brands promote everything too early. This team built a system to stop that.
Apr 16, 2026
2 min read
You can't make good decisions about customers you can't identify.
Apr 9, 2026
4 min read
That’s not performance. That’s debt with good branding.
Apr 2, 2026
The customers destroying your contribution margin aren't hard to find. You're probably emailing them a promo right now.
Mar 26, 2026
Limited drops are one of the best ways to break customers out of their usual buying cycles and pull orders forward, if you do it right.
Mar 19, 2026
The higher the first basket, the better the next 12 months. Here's why, and what to do about it.
