Is It You, or the Market?

Conversion is down, CPMs are up, ROAS softened, and everyone in the meeting has a theory. Your analytics can tell you what happened to your business. They can't tell you whether it happened to everyone else too.

This week: Market Pulse, now live in RetentionX. Why the same number can mean two different diagnoses, where you actually rank against brands in your category, what demand, ad spend and efficiency are doing across ecommerce, the Demand vs. Efficiency map, and five checks to run in your weekly operating meeting.

Brought to you by RetentionX. Questions or topics: [email protected]