The Margin Maturity Curve

Contribution margin by customer order number — and the question it answers: as your customers become more loyal, do their orders actually become more profitable?

This week: the two curves that look identical in every retention report, why mature orders should earn more, how loyalty can hide bad economics, retention as operating leverage, the splits that make the curve useful, and the four numbers to put on your dashboard — including the incentive-removal test.

Brought to you by RetentionX. Questions or topics: [email protected]