Free Profit Audit Call — RetentionX (with Alex Jost)

Booking May audit slots

I’ll show you exactly where your brand is leaving money on the table — for free.

A free Profit Audit for $5M+ e-commerce operators. I pull apart your acquisition, retention and margin data, then hand you the 5 highest-leverage moves to make in the next 90 days. No pitch, no fluff — just profit you're currently leaving on the table.

Book Your Free Audit

Hosted by Alex Jost · Founder, RetentionX

Trusted by 1,500+ brands

NDA on request

Zero pitch — findings are yours to keep

Trusted by operators at

The Problem

You can feel it
in your numbers.

The business should be more profitable than it is — but nothing you look at tells you exactly where it's leaking. That's not a you-problem. It's a data problem.

At $5M+, the winners aren't the brands with the most traffic. They're the ones who know, with zero guessing, where each next dollar of spend actually goes. Here's what I typically surface in the first 90 minutes:

Acquisition sources producing customers who never repeat. Usually 30–50% of paid spend is buying revenue that won't compound.

Discounts and free-shipping thresholds set years ago. They look harmless in aggregate — but quietly destroy 3–7 points of contribution margin.

A second-order funnel that doesn't actually exist. Missing the 21-day post-purchase window typically costs 15–25% of LTV.

Hero SKUs optimized for AOV, not LTV. You're leading with the wrong product and paying to acquire customers who were never going to come back.

The Process

How the Audit Works

A structured, senior-led process. I do the heavy lifting before the call — you just show up and leave with a playbook.

01 — DISCOVERY CALL 15 MIN

We find your #1 bottleneck

Quick intro call to understand your current stage, what's working, and the one metric that — if it moved — would unlock the next 12 months. This call IS free and you can book it right now via the button at the top.

02 — DEEP ANALYSIS 5+ HRS, ON US

We live inside your data

We spend 5+ senior-operator hours inside your tracking, acquisition cohorts, retention curves, product economics, margin structure, and channel profitability. You don't do prep work — we do.

03 — DEBRIEF & ACTION PLAN 90 MIN

You leave with a ranked playbook

Walk-through of everything we found. 3–5 ranked actions with estimated ROI, effort, and time-to-impact. Delivered as a doc your team can execute Monday morning — not a deck of theory.

04 — 90-DAY CHECK-IN INCLUDED

We come back to measure impact

Three months in, we reconnect to review what got shipped, measure the actual business impact, and surface the next layer of opportunity now that the fog has cleared.

Deep Dive

What We Actually Analyze

We go deep where the profit usually hides. Every one of these areas has delivered six-figure findings for brands we've audited.

Tracking & Attribution

Identity resolution, tracking gaps, CAPI health, attribution accuracy across the whole funnel.

Typical fix: Meta CAPI + post-purchase identity

Acquisition Quality

Paid channel efficiency, cohort source quality, true customer acquisition cost by channel.

Typical fix: reallocate 30% of budget

Retention & Repeat Purchase

Repeat purchase drivers, churn patterns, lifecycle windows, and second-order economics.

Typical fix: rebuild 21-day flow

Product Economics

Hero SKU identification, portfolio roles, product-led LTV, catalog performance.

Typical fix: switch acquisition hero

Discounts & Margin Leakage

Promo impact, discount mechanics, and where contribution margin is quietly destroyed.

Typical fix: rework free-shipping threshold

Channel & Cohort Profitability

Geo, channel, and cohort-level profitability breakdowns — the hidden winners & losers.

Typical fix: kill or scale by cohort quality

Merchandising & Next-Best-Offer

Product sequencing, cross-sell logic, and merchandising strategies that compound LTV.

Typical fix: hero-SKU bundle sequence

Forecasting & Inventory Impact

How demand forecasting and stock availability shape actual realized LTV and margin.

Typical fix: reorder cadence + safety stock

Reporting & Decision Velocity

The dashboards your team actually reads vs. the ones that drive decisions. Usually not the same.

Typical fix: collapse 12 dashboards into 1

Deliverables

What You Leave With

Not more analysis — better decisions. Everything your team needs to act Monday morning.

Area	Status	Impact	Key Finding	Est. Opportunity
Paid Social → Meta	Leaking	High	CPA rose 34% YoY but budget unchanged	$180K
Repeat Purchase Rate	Untapped	Critical	RPR at 22% vs. 38% category avg	$420K
Discount Strategy	Leaking	High	Free shipping threshold too low — eroding CM	$95K
Product Mix (Hero SKU)	Strong	Medium	Top 3 SKUs drive 61% of LTV	—
Email / Lifecycle	Untapped	High	Post-purchase flow missing for 2nd order	$210K
Retargeting Funnel	Leaking	Medium	Cart abandoners not segmented by value	$75K

6 areas analyzed

Total Est. Opportunity: $980K

#	Action	Category	Est. ROI	Effort	Speed
1	Launch post-purchase flow targeting 2nd order within 21 days	Retention	12.4x	Low	1 week
2	Shift 30% of Meta budget from prospecting to high-LTV lookalikes	Acquisition	8.2x	Medium	2 weeks
3	Raise free shipping threshold from $49 to $79	Margin	6.8x	Low	3 days
4	Segment cart abandonment by predicted LTV tier	Retargeting	5.1x	Medium	2 weeks
5	Bundle hero SKU with complementary product for 2nd purchase	Product	4.3x	High	4 weeks

Week 1–2— Quick Wins

Raise free shipping threshold

Ops

Launch post-purchase email flow

CRM

Fix tracking gaps (Meta CAPI)

Dev

Week 3–6— Core Changes

Restructure Meta campaign by cohort quality

Paid

Segment cart abandonment by LTV tier

CRM

Implement hero SKU bundle strategy

Merch

Week 7–12— Compound

Roll out next-best-offer engine

Product

A/B test new discount mechanics

Growth

Review cohort profitability & iterate

Analytics

Active Customers

14,832+12.3%

Repeat Purchase Rate

28.4%+3.1pp

Avg. LTV (12mo)

$247+$38

Contribution Margin

41.2%-1.8pp

Source	Customers	LTV	RPR	Quality
Meta — Lookalike	3,241	$312	34%	strong
Google — Brand	2,187	$289	41%	strong
Meta — Broad	4,612	$142	14%	weak
TikTok — TOF	1,893	$98	9%	weak
Email — Winback	876	$387	62%	strong

"Not more analysis — better decisions."

Book Your Free Audit Call

Operators Who've Done This

What operators actually say

Below are paraphrased quotes from real audit clients — names blurred on request, specifics kept. Happy to share full references on a call.

“

+34% Repeat Rate in 90 days

"We'd been told our retention was 'fine' for two years. The audit reframed the whole picture in 90 minutes — we rebuilt the post-purchase flow and shifted spend off a channel we thought was working. Our 90-day repeat rate went from 22% to 34%."

M.K. — Head of Growth

$12M DTC supplements brand

“

$340K recovered margin / year

"Alex found a free-shipping threshold that had been quietly destroying our contribution margin since 2022. Changing one number added about $340K of gross profit a year. Paid for itself 1,000x over — and it was free."

S.R. — CEO

$28M home & lifestyle brand

“

Killed $600K of wasted ad spend

"We'd been defending a Meta broad-audience strategy for two years. The cohort-level breakdown made it impossible to argue with — we cut it, reallocated, and LTV on new customers jumped inside a quarter. Zero pitch at any point."

J.D. — Founder

$9M apparel brand

Real Outcomes

What the audit actually uncovers

Every audit is different. Here are the patterns of findings I hand over most often.

Reallocate spend away from weak-cohort channels

Find which channels produce customers that never repeat — and move budget to the ones that actually compound.

Change which product leads acquisition

Identify the hero products that drive the highest downstream LTV, not just the ones with the best first-order AOV.

Fix a retargeting leak

Find the gaps in your retargeting funnel where high-intent customers are silently dropping off.

Rethink free shipping or discount mechanics

Understand the true margin impact of your promo strategy and find where you're giving away profit.

Find where contribution margin is silently bleeding

Surface the hidden costs, channel inefficiencies, and product-level margin erosion that don't show up top-line.

Map where your customer file is compounding vs flattening

See which segments are growing, stagnating, and where the real untapped growth is hiding.

Qualification

Is this actually for you?

This isn't a fit for everyone — and that's intentional. We only run 5 audits per month. We'd rather say no than waste a slot.

Strong Fit

You're doing $5M+ in annual revenue (we don't make the numbers up — we need real data volume).

You have enough order history (typically 12+ months) to surface real cohort and product patterns.

Growth is "working," but not compounding the way you feel it should be.

You want a sharp outside read on where the biggest levers actually are.

You're on Shopify (prioritized, not required — we also handle custom stacks).

Not a Fit

Revenue under $5M — the data usually isn't rich enough yet to find real leverage.

Looking for a generic growth audit or a surface-level PDF report.

Want a sales pitch disguised as strategy. We won't do that.

Not willing to share scoped, temporary data access for the analysis.

Trust

Your data is safe.
Always.

Sharing business data requires trust. That's why confidentiality isn't a policy — it's a principle I built the audit around.

100% Confidential

Everything stays confidential. Happy to sign an NDA. Nothing gets shared, referenced, or turned into a case study unless you explicitly ask.

Your Data, Your Control

I work inside your existing tools. Data access is scoped, read-only where possible, and revoked the moment the audit is done.

Powered by RetentionX

The audit is backed by the same analytics platform trusted by 1,500+ e-commerce brands. Your free month lets you validate every finding live.

Book Your Slot

Ready to find
your profit levers?

5 audit slots available per month. Booking is first-come, first-served, with a quick qualification built into the form. If it's not a fit I'll tell you — and point you somewhere better.

Book Your Free Audit Call

Zero pitch. Yours to keep either way.

Pick a time

15-min slot on Calendly. Calendar invite sent instantly.

Short pre-call form

5 questions on revenue, stack, and where you feel the pressure.

We show up prepared

On the call we already know your biggest bottleneck and where to look.

FAQ

Questions we hear on every call

If your question isn't here, just ask on the first call — no prep required.

Yes, actually free. No hidden upsell. About 3 in 5 brands we audit becomes a longer RetentionX customer afterwards — that's how we pay for this. The other 2 walk away with a playbook and a free month of the platform. Either way, the findings are yours.

Typically read-only access to Shopify, Meta/Google ads, Klaviyo, and GA4. Access is scoped, temporary, and revoked the moment we're done. NDA on request, no questions asked.

About 2 weeks end-to-end. 15-min discovery call → 5+ hours of analysis on our side → 90-min debrief where we hand you the playbook. Then we check back in at 90 days.

Shopify is prioritized because onboarding is fastest, but we regularly audit WooCommerce, Magento, BigCommerce, and custom stacks. If you can export cohort and order data, we can work.

We'll tell you straight, point you to a better-fit resource, and offer the newsletter — most of what we find inside audits eventually shows up there in some form, just less personalized.

Please do. The debrief is most useful with 2–3 decision-makers in the room. We also send a recording and a written summary afterwards so the rest of the team can plug in.