Metrics, benchmarking, and interpreting key performance indicators like CAC, ROAS, Payback Period.
KPI’s
+2
Oct 27, 2025
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6 min read
When “Stealing Your Own Sales” Is Actually a Smart Move
Oct 20, 2025
5 min read
Why “Speed” is the Hidden Key to Growth
Oct 13, 2025
Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.
Sep 29, 2025
20 min read
Inside the top 1% of eCommerce: How leading CEOs use LTV to drive strategic growth
Industry & Insights
Dec 19, 2024
A large share of the effects come from a small share of the causes
Dec 5, 2024
9 min read
The recipe for scaling a brand to $100M+ on Shopify and the essential role of retaining customers.
Nov 21, 2024
Build a stronger, more loyal customer base and increase customer lifetime value by as much as 82%.
Nov 8, 2024
How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.
Sep 19, 2024
8 min read
How effectively your products retain customers and encourage repeat purchases
Tools & Technology
Sep 4, 2024
Same Traffic, 60% More Revenue: The Secret Behind Strategic Merchandising
Acquisition
Jul 18, 2024
Crucial piece of advice for brands experiencing their first wave of growth
Jul 11, 2024
5 reasons why repeat orders lead to a combinatorial explosion of your profits
Jul 4, 2024
4 min read
Low CPMs are nothing to be proud of. You might just be burning money 🔥 💵
+1
Jun 13, 2024
Why you, as a brand founder, are constantly getting screwed with data
May 30, 2024
7 min read
Why BROAD audience targeting is the biggest hoax in advertising history
May 23, 2024
Most DTC eCommerce brands are missing the "milk" and that is why they cannot scale!
