Product strategy, discovery, categorization, and promotion optimization.
KPI’s
+2
Oct 27, 2025
•
6 min read
When “Stealing Your Own Sales” Is Actually a Smart Move
Oct 20, 2025
5 min read
Why “Speed” is the Hidden Key to Growth
Oct 13, 2025
Truly understand when your customers run out of what they love, and step in at exactly the right time— dramatically boost loyalty and repeat purchases.
Retention
Sep 22, 2025
Reveal how past shoppers behave—and how to encourage them to buy again.
Marketing
+1
Oct 31, 2024
7 min read
The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.
Tools & Technology
Sep 4, 2024
9 min read
Same Traffic, 60% More Revenue: The Secret Behind Strategic Merchandising
Acquisition
Jun 27, 2024
4 min read
The forgotten longtail and the interplay between acquisition and retention.
Industry & Insights
Jun 20, 2024
Why it is so hard for your brand to find a new bestselling product
Jun 6, 2024
High return rates are usually due to poor customer segmentation rather than sizing or product quality
