Campaign design, creative, channel strategy, and promotions.
Acquisition
+2
Oct 6, 2025
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5 min read
A 10% welcome discount requires 40% more orders for the same profit
Nov 14, 2024
8 min read
5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.
Industry & Insights
Nov 8, 2024
6 min read
How to find the sweet spot where customers are motivated to spend a bit more to qualify for free shipping without making it so high that they abandon the purchase completely.
Marketing
+1
Oct 31, 2024
7 min read
The higher the AOV, the more orders will follow. It's that simple. Increasing AOV is therefore an incremental growth driver.
Oct 4, 2024
We are only 56 days away from the biggest sales event of the year.
Jul 4, 2024
4 min read
Low CPMs are nothing to be proud of. You might just be burning money 🔥 💵
May 30, 2024
Why BROAD audience targeting is the biggest hoax in advertising history
