Topics on scaling, paid media, new customer growth, and funnel strategies.
Acquisition
+2
Oct 6, 2025
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5 min read
A 10% welcome discount requires 40% more orders for the same profit
Nov 14, 2024
8 min read
5 customer segments for the holiday season to maximize sales and create targeted marketing campaigns.
Oct 4, 2024
6 min read
We are only 56 days away from the biggest sales event of the year.
Jul 18, 2024
Crucial piece of advice for brands experiencing their first wave of growth
Jul 4, 2024
4 min read
Low CPMs are nothing to be proud of. You might just be burning money 🔥 💵
Jun 27, 2024
The forgotten longtail and the interplay between acquisition and retention.
May 30, 2024
7 min read
Why BROAD audience targeting is the biggest hoax in advertising history
May 23, 2024
Most DTC eCommerce brands are missing the "milk" and that is why they cannot scale!
