DTC Newsletter Survey

The DTC Newsletter Survey takes 4–5 minutes, and five respondents will win a pair of Apple AirPods Pro.

Email*

1.What best describes your primary role?*

Founder / Owner

C-Suite / VP

Director

Manager

Individual Contributor / Consultant

2.What function do you primarily work in?*

eCommerce / Digital

Marketing / Growth

Retention / CRM / Email

Finance

Other

3.If Other, please briefly describe your role:

4.How do you primarily sell?*

DTC only

DTC led + other channels

Amazon or wholesale led + some DTC

Even mix of channels

Agency or consultant (I work with brands)

5.How mature is your retention strategy today?*

1 — Just getting started

3 — Have the basics in place

5 — Advanced, actively optimizing

6.What is the biggest challenge in your business right now?

7.Which areas are you most actively focused on in your business? Select up to 2. *

Retention & repeat purchases

Acquisition & paid media efficiency

Customer segmentation & owned channels

Profitability & margin improvement

Data, attribution & analytics

8.Please list three eCommerce tools that drive value for you in your business today? [List up to 3 tools]:*

9.What types of newsletter content do you find most valuable?*

Tactical how-to guides and frameworks

Industry benchmarks and data

Brand case studies and real examples

Emerging trends and market analysis

Founder and operator interviews

10.Would you be interested in any of the following? Select all that apply. *

A podcast version of the newsletter

A private Slack community for eCommerce operators

Live Q&A sessions or webinars on retention strategy

A “retention benchmark” report for my vertical

None of the above

11.Are you familiar with RetentionX, or have you evaluated it?*

Yes, I’m an active user

I've had a demo or trial but haven't installed

I'm aware of it but haven't explored it

Not familiar with it

12.If you’ve evaluated RetentionX but not installed, what is the main reason?*

Timing — not the right moment internally

Budget

Not sure if it fits our current stage

Still evaluating other tools

Other

13.If you selected Other, please describe the reason:

14.Are you likely to evaluate new eCommerce tools in the next 6 months?*

Yes, actively looking

Possibly — depends on timing and budget

Unlikely

15.What is your brand’s approximate annual revenue?*

Under $1M

$1M – $5M

$5M – $20M

$20M – $100M

Agency / No Brand Revenue

Would Prefer Not To Say